Global automobile companies are ramping up their investments in electric vehicle (EV) production, and as a result, social media conversations around EVs are on the rise. Since the financial year 2022-23, these discussions have increased by 25% compared to the previous year. Against this backdrop, GlobalData’s Social Media Analytics has listed the top 10 companies that were most talked about in EV-related discussions since last year.
Tesla Inc maintained the top position in EV-related discussions in the last year. Followed by Tesla was Ford Motor Company, Toyota Motor Corporation, Bayerische Motoren Werke (BMW), General Motors Company, Honda Motor Company, Hyundai Motor Company, Porsche, Kia Motors Corporation, and Rivian Automotive.
“Tesla was the most discussed automobile company with a 43% share during the last one year. The conversations on Tesla spiked the most in October 2022, when Tesla forecasted a jump in global sales in Q4 2022 and through 2023. Social media contributors discussed how Tesla is pushing its production plan in the new factories of Austin and Berlin to increase global production of its top-selling Model Y and Model 3 electric vehicles,” Smitarani Tripathy, Social Media Analyst at GlobalData, said.
Lithium’ was among the most discussed trends related to EV during the last year, among social media contributors. Increasing EV penetration in the automotive industry is driving the demand for Lithium, meanwhile, EV leaders such as Tesla have come forward with plans to build their own lithium refinery in a race to secure the supply of key raw material for the EV batteries, Tripathy added.