New Delhi: Hero Electric, a leading electric two-wheeler company and a pioneer in the Indian E2W industry, has reiterated that will not increase the prices of its popular e-scooter models, despite the recent reduction in the FAME II subsidy, as it is dedicated to promoting the adoption of E2W and dispelling misconceptions about their cost of ownership.
The Union Government recently reduced the subsidy for electric two-wheelers under the FAME II scheme, resulting in a significant price increase for them.
The company believes that affordability plays a pivotal role in accelerating the widespread adoption of electric vehicles, and maintaining price stability is a crucial step toward achieving this goal. By keeping the prices of its e-scooter line-up unchanged, the company hopes to encourage a larger number of consumers to switch to electric vehicles without incurring additional costs.
“In our 15 years of business we have time and again been facing a lot of headwinds from those who do not want “affordable electric mobility’ to become a popular choice of the customers, but we know for a fact that a mobility solution that is fundamentally so good for pocket, good for the country and good for the humanity can never be pushed down indefinitely,” he added.
They recently launched models are: Optima CX 5.0, Optima CX 2.0, and NYX.
